There’s no question the hospitality sector has been hit hard during the pandemic. According to the World Travel & Tourism Council (WTTC), up to 174 million jobs could be lost by the end of 2020 due to COVID-19 travel restrictions. Almost half of hotel industry employees are also reported to still be out of work while five out of ten guestrooms remain empty.

Today’s hospitality industry is changing more rapidly than ever to address both external market influences and new guest needs. As we enter this “New World of Hospitality,” we must each understand not only what evolving industry conditions mean for operating a safe hospitality business, but also how we can continue to live up to our promise of knowing what guests want from a hotel experience and making sure that services cater to those expectations exactly.