Rachel Lahr serves as VP & Head of Key Accounts for Hospitality at ASSA ABLOY Global Solutions. Holding more than 20 years of commercial experience, Rachel is tasked with forging and strengthening relationships with customers from hospitality markets around the world. With her expertise in building high performance teams and overseeing commercial negotiations, Rachel also plays a key role in aligning company solutions and go-to-market strategies with customer needs in order to maintain sustainable organizational growth. Based in Richardson, Texas, Rachel holds a Master and Bachelor of business administration from Western Michigan University.